AdTech & Revenue Leader
Digital Media | AI | Healthcare & Pharma
Patrick Thornton is an enterprise growth leader with more than 15 years of experience helping brands, agencies, and healthcare organizations turn paid digital media, AI, and advertising technology into measurable business outcomes.
At Basis, he serves as Director of Client Development, partnering with enterprise brands and agencies to align technology, stakeholders, and commercial strategy around long-term value.
As AI makes information more accessible, the value of partnerships is shifting from providing information to providing judgment. The strongest partnerships prioritize long-term value over short-term transactions.
Paid Digital Media & Programmatic Advertising
AdTech & Artificial Intelligence
Enterprise Growth & Strategic Partnerships
Healthcare, Pharma & Life Sciences
Areas of Focus
Media, AdTech & Enterprise Growth
Sustainable enterprise growth rarely comes from technology alone. It comes from aligning people, processes, technology, and strategic partnerships around better business decisions.
Patrick's work focuses on translating paid media and advertising technologies into practical business strategies, aligning stakeholders around shared objectives, and building long-term partnerships that help organizations navigate change and create sustainable growth.
Featured Perspectives
Articles
Interview
Sales Game Changers Podcast: Featured guest interviewed about scaling enterprise revenue and becoming a top-producing B2B professional.
Background
Patrick Thornton is based in New Jersey, within the Greater New York City area, and works with brands and agencies across North America.
“Pat” is originally from Norwood, Massachusetts and graduated from Penn State University’s Smeal College of Business with a degree in Marketing.
With more than 15 years of experience in paid digital media strategy and AdTech, Patrick has worked across enterprise growth, business development, programmatic advertising, strategic partnerships, and healthcare and pharmaceutical marketing.
Connect
Patrick welcomes opportunities to connect with enterprise leaders, marketers, agency professionals, and industry peers to exchange perspectives on enterprise growth, paid digital media, healthcare and pharmaceutical marketing, artificial intelligence, and strategic partnerships.
The perspectives shared on this site are his own.