AdTech, Digital Media & Revenue Leader | Health & Pharma
Patrick Thornton is an enterprise revenue and client development leader, with 15+ years of experience driving scalable growth across digital media, programmatic advertising and advertising technology platforms.
He currently serves as Director of Client Development at Basis Technologies.
In his role, he partners with brands and agencies to develop long term commercial partnerships, structure multi-year growth strategies, and unlock measurable business outcomes through AI-enabled media and AdTech platforms.
Industry Focus
AdTech Platforms & AI-Driven Media Optimization
Omnichannel Media Strategy & Execution
Programmatic Advertising & DSP Strategy
Healthcare, Pharma & Life Sciences
15+ Years | $180M+ Media & Revenue Portfolio
Enterprise Revenue Growth & AdTech Expertise
Patrick focuses on building long-term partnerships, aligning media strategy, platform capabilities, and business objectives to create sustainable revenue growth.
Leads enterprise business development across brands and agencies, driving strategic revenue growth and long-term partnerships
Expands client relationships through executive alignment, media strategy, and measurable business outcomes
Develops go-to-market and commercial partnership strategies across healthcare, pharma, and life sciences organizations
Digital Media & AdTech Leadership
His work sits at the intersection of enterprise revenue strategy and omnichannel paid media execution, translating complexity into measurable commercial growth.
Leads omnichannel media strategy across programmatic media, search, social, Connected TV (CTV), and endemic media
Simplifies complex media, DSP, and AdTech solutions into actionable business outcomes
Integrates AI-enabled advertising platforms to improve performance, transparency, and operational efficiency
Drives data-informed decision-making across marketing, sales, and executive stakeholders
Approach to Enterprise Growth
Patrick believes sustainable growth is built through disciplined, proactive execution, strategic alignment, and long-term partnership thinking.
Deep expertise across regulated healthcare, pharma, and life sciences environments
Aligns people, process, and technology to drive scalable commercial outcomes
Translates complex AdTech and media strategy into clear business value for executive stakeholders
Featured Interview
Sales Game Changers Podcast — Interviewed on scaling enterprise revenue and becoming a top-performing B2B sales professional (listen here)
Background
Born and raised in Norwood, Massachusetts, Patrick “Pat'“ Thornton is a graduate of Penn State University’s Smeal College of Business with a degree in Marketing. He now lives in Middletown, New Jersey, works in New York City, and partners with organizations and agencies across North America.
Connect
Open to conversations around enterprise partnerships, digital media strategy, AdTech innovation, and industry collaboration.